The Consumer Saving Index (IMK) in the July period fell slightly compared to the previous month. The culprit is the moment of spending on education entering the new school year.

This trend can be seen from the results of the July 2025 Consumer Saving Survey released by the Deposit Insurance Corporation (LPS) on Sunday (10/8/2025), that the July Consumer Saving Index (IMK) was at the level of 82.2 or 1.6 points lower than in June 2025. This means that the level of interest and ability to save decreased in the July 2025 period.

Judging from the components that make up the IMK, the weakening came from the Time Saving Index (IWM) component by 4.7 points. Meanwhile, the Intensity of Saving Index (IIM) component was recorded to have increased by 1.4 points to the level of 73.8.

According to LPS Research Group Director Seto Wardono, the development of the savings index illustrates the intensity and intention of consumer savings which slows down along with the increase in household spending on education at the beginning of the new school year.

The pattern of decline in IMK also occurred in March when there was a moment of fasting and Eid. However, in April the IMK rose again.

This pattern of momentary decline is common when households face certain rituals that require the allocation of more funds, thus withdrawing their savings. However, consumers will naturally return to saving when they have excess funds due to modest spending.

By reading the pattern or behavior of saving consumers like this, the business world can also read the shopping behavior of the community which can be used as a benchmark for business development.