Good morning Chief... 

The following is important information related to the development of the business universe that needs attention today based on the curation of the SUAR Team.

Indonesia-EU Negotiations Completed, Businesses Need to Prepare for Expansion

• In the midst of the uncertainty of multilateral economic cooperation plus the tariff war by the United States, regional and even bilateral cooperation has become a cushion and even a foundation for many countries. Therefore, the completion of long-term economic cooperation negotiations between Indonesia and the European Union is now strengthened by the Indonesia-European Union Comprehensive Economic Partnership Agreement (IEU-CEPA), which is a breath of fresh air for the business world. This agreement is targeted to take effect on January 1, 2027.
• Coordinating Minister for Economic Affairs Airlangga Hartarto predicts that Indonesia's exports to the European Union will increase significantly by 60% and increase national income by USD 2.8 billion, as well as impacting 5 million workers in Indonesia related to labor-intensive sectors, and reducing poverty. 
• Chairperson of the Indonesian Employers Association Shinta Kamdani hopes that the IEU-CEPA cooperation will create better trade cooperation, which is transformative, not just a paper agreement. "Equal access, plus investment, plus standard alignment," said Shinta at the Business Forum after the agreement signing ceremony.

Read more here.

Tilapia Fish to Become a Prima Donna in the Revitalization of Pantura People's Ponds

• The government will revitalize people's ponds in Java's North Coast (Pantura) region to boost the economy of coastal communities. Previously filled with shrimp and milkfish seeds, the farmers now have a new superior product: tilapia fish.
• The Ministry of Maritime Affairs and Fisheries (KKP) emphasized that this revitalization program reaches 78,550 hectares of ponds on the North Coast of Java. The goal is to increase the productivity of national aquaculture. Director General of Aquaculture of KKP Tb Haeru Rahayu stated that the first phase will begin with the revitalization of 20,413.25 hectares of ponds in four districts in West Java. Namely, Bekasi, Karawang, Indramayu, and Subang regencies.

Read more here.

Promo and free shipping still lure online shoppers in Indonesia

• YouGov's August 2025 research says 79% of Indonesian respondents look for promos when shopping for ecommerce. Indonesia's position is below the UK, Australia and the US. In addition, it ranked Indonesia second out of 55 global markets in terms of online shopping preferences, only below China and above India. 
• The main reasons Indonesian consumers choose online shopping are lower prices (68%), more choices (57%), promos or discounts (48%), ease and convenience (47%), and delivery services (46%). In the last four years, online shopping preferences have also increased in a number of key categories, namely clothes and shoes by 18% and music, videos and books by 15%.

• YouGov is a global research organization with independent consumer panels in over 55 countries and more than 300,000 respondents. Combining daily data collection and cross-generational analysis, YouGov delivers not just numbers, but meaningful insights into the motivations that shape consumer behavior.

Read more here.

Mediating the Aspirations of Labor and the Business World in the Draft Revision of the Manpower Law

• The working committee meeting of the Manpower Bill of Commission IX of the DPR, Tuesday (23/9/2025) opens up opportunities for revising the Law related to Manpower. What are the aspirations of workers and employers?
• Labor welfare and protection were discussed again after Commission IX of the House of Representatives held a working meeting with 22 labor unions in Jakarta last Tuesday. The agenda of the meeting was to capture the aspirations of workers in preparation for the third amendment to Law Number 13 of 2003 concerning Manpower. Therefore, labor protection regulations not only reflect the fulfillment of workers' welfare, but also the interests of the business world.
• However, more than just accommodating the interests of the two parties, the transparency and accountability of the legislative process must still take into account the health of the business climate and ensure that the fulfillment of labor regulations does not reduce business competitiveness in the midst of mounting global competition.

Read more here.

Maintaining World Coffee Supply for Stable Prices

• The world is facing an imbalance of supply and demand in the global coffee market. Demand for coffee beans is steadily increasing around the world, driven by the popularity of coffee shops and the growing coffee-drinking culture in many countries. However, coffee production is facing challenges due to limited supply. This condition has driven the trend of coffee prices to increase since the last 5 years.
• The crop, which thrives in the tropics, is facing challenges as the global climate worsens. Coffee production is in danger of declining due to extreme weather patterns such as prolonged drought or excessive rainfall. This has damaged coffee plantations in many major producing regions, including Brazil, Vietnam, Colombia and even Indonesia. Indonesia as one of the world's largest coffee producers, 4th place with a 6% share of world production, is also feeling the impact of this phenomenon.

Read more here.

Halal Exhibition Indonesia International Industry Expo: This is a platform that showcases the latest trends in the global halal market, including the food & beverage, pharmaceutical, cosmetics, Muslim fashion, ceramics, textiles, and Muslim-friendly tourism sectors. The event is organized by Halal Indo Expo and will take place from 25 September to 28 September 2025 at Indonesia Convention Exhibition (ICE) BSD City, Hall 6 and 7. Besides product exhibition, there are also activities such as business matching, business forum, conference, talk show, and halal consultation. Information on how to participate can be accessed through the Halal Indo 2025 website.

Global Sources Electronics Indonesia (GSEI) Exhibition 2025: This trade show focusing on the electronics and lifestyle industry is organized by Global Sources Hong Kong and Adhouse Clarion Events, and will be held on 25 September-27 September 2025, at the Jakarta Convention Center (JCC), Jakarta. The exhibition serves as a platform for manufacturers, suppliers, importers and buyers to establish partnerships. Attendees can exchange knowledge through conferences and seminars featuring industry experts. Information regarding registration can be accessed through gsei indonesia's social media instagram.  

"If your dreams can't scare you, it's probably because they're not big enough." - (Muhammad Ali - Former World Boxing Champion)

Have a good day Chief.

Team SUAR