The growing creativity of Indonesian designers opens up the potential for exports of Indonesian Muslim clothing or the modest fashion sector to various countries.
Saudi Arabia, Malaysia, Singapore Pakistan, the United States, Japan and Germany are listed as the countries with the highest demand for Muslim clothes from Indonesia.
In the opening of the Jakarta Muslim Fashion Week (JMFW) 2026 in Jakarta on Thursday (6/11/2025), Minister of Trade Budi Santoso said that in every business matching organized by the Ministry of Trade (Kemendag), the sector always attracts the interest of potential buyers from other countries.
"One of the UMKM products that are in demand through this program is modest fashion which has received buyers from several countries, including the UK, South Africa, Mexico, Malaysia and Singapore," Budi said.
The high interest of global citizens is proof that modest fashion is increasingly in demand in various countries, as well as being a leading export from Indonesia.
The State of Global Islamic Economy 2025 report notes that Indonesia's Muslim fashion ranks first in the world, surpassing Malaysia and Turkey.
In the same report, it was noted that the world's Muslim citizens spent USD318 billion on Muslim clothing in 2022, up 8.4% from USD293 billion in 2021, and estimated to reach USD428 billion in 2027.
According to him, this achievement is the result of synergy from various parties to build a modest fashion ecosystem.
"The level of awareness of national modest fashion also continues to increase along with the increasing number of fashion show events, as well as the support of digital media that expands the reach and strengthens the image of Indonesian modest fashion globally," he said.
The Ministry of Trade continues to strengthen support for modest fashion players through three main programs, namely securing the domestic market, expanding the export market, and increasing the capacity of export UMKM .
Through the UMKM Can Export program, during January-October 2025 there were 542 business matching activities involving 1,049 UMKM, with a total transaction value of USD 130.17 million.
Budi hopes that this event will not only be an exhibition and promotion of Indonesian modest fashion products, but also to inspire and motivate all creative industry players to continue to innovate, strengthen quality, and increase competitiveness at the global level.
Harumi Dress
One of the fashion brands that participated in JMFW 2026 was "Harumi Dress" which is a local brand with products of hijab, mukena, Muslim clothing (gamis, and homedress).
Harumi Dress owner Harumi said the Muslim fashion industry is growing because of the shift in people's lifestyles and social trends, in addition, the space for creativity of local designers never stops there are always new motifs produced.
Harumi Dress not only focuses on selling its products domestically but has also reached the export market with the main destinations of Malaysia, Singapore and France.
"We have exported hijab products, Muslim clothing to many countries and are in great demand," he told SUAR in Jakarta (6/11).
The daily shipping capacity reaches 50-100 pieces of various products, with the most shipments to Singapore reaching 500 pieces per day.
Tamer House touches the African continent
A local fashion brand that also participated in JMFW 2026 is Tamer House, which focuses on men's Muslim fashion products.
Tamer House owner Alisha Shaugi said Tamer House has been established for 25 years and focuses on men's Muslim clothing such as koko and sarong.
Tamer House has also exported mainly to African countries such as Somalia and Djibouti because the majority of the population is Muslim.
His party will continue to explore the market to Africa because of high demand, most consumers in Africa like Indonesian Muslim fashion motifs, they consider the motifs diverse and unique.
"The export of Muslim fashion products is very promising and market demand continues to be high and we will continue to export to Africa," he told SUAR in Jakarta (6/11).
Not Just a Fashion Show
Director General of Export Development of the Ministry of Trade Fajarini Puntodewi said JMFW 2026 carries the theme "Essential Lab: Crafting the Future of Modest Fashion for Every Lifestyle" This event will present more than two hundred modest fashion including from micro, small and medium enterprisesUMKM).
JMFW is not just a Fashion Show, but there are also Trade Exhibition activities, Talkshows and Workshops, as well as Business Matching and Business Networking.
Business Matching and Business Networking activities involving Indonesian fashion industry players and a place to build connections.
"They have the opportunity to network directly with overseas buyers. At least buyers from ten countries will visit, namely Malaysia, France, Italy, Singapore, United Arab Emirates, Japan, Sudan, Taiwan, Iran and Bahrain," he said.