The Gaikindo Indonesia International Auto Show (GIIAS) 2025 closed Sunday (August 3) with hybrids emerging as the clear winners, underscoring how consumers are easing into electrification while Chinese automakers consolidate their push into Southeast Asia’s largest car market.
Astra Financial reported that 76% of its auto financing during the 10-day fair went to hybrid models, amounting to 1,181 units worth Rp575 billion.
The Toyota Kijang Innova Zenix Hybrid, capable of traveling 1,200 kilometers on a full tank, stood out as a consumer favorite, supported by a special financing program offering 2.3% interest rates through Astra’s credit arms.
“We see huge potential in financing electric vehicles, especially in the hybrid electric vehicle (HEV) segment. Astra Financial’s financial services can make it easier for consumers, particularly GIIAS visitors this year,” said Tan Chian Hok, Project Director of Astra Financial GIIAS, in a press release.
Astra Financial rolled out a special program for visitors looking to buy the Toyota Innova Zenix during the show. Purchases financed through Astra Credit Company (ACC) and Toyota Astra Financial (TAF) qualified for a special 2.3% interest rate with tenors from 1 to 3 years.
No surprise many buyers wait for events like GIIAS. Compared with normal purchase schemes, buyers could save up to Rp31.5 million.
At GIIAS 2025, Astra Financial offered a One Stop Financial Solution to streamline services from financing to digital transactions, through nine business units: FIF Group, ACC, TAF, Asuransi Astra, Astra Life, AstraPay, Bank Saqu, SEVA, and MOXA.
The chairman of the Indonesian Financial Services Association (APPI), Suwandi Wiratno, called GIIAS a major promotional stage for the auto industry. “It’s where they invite the public, introduce new models and technologies, and offer a range of purchase promos,” Suwandi said by phone on Sunday (July 20, 2025).
He noted that exhibitions typically bring attractive offers, including discounts and credit programs.
“Once the exhibition ends, prices or promos may return to normal,” he said.
Sales Boost
The smooth running of GIIAS has lifted expectations for the car industry. Gaikindo Chairman Yohannes Nangoi said Indonesia’s automotive sector can endure and grow.
“Right now, Indonesia’s automotive industry still has the opportunity to continue developing as long as it remains optimistic, prudent, vigilant, and rational. One way is by maintaining and stimulating market demand, both domestically and internationally,” he said in an official release.
Automotive analyst Yannes Martinus Pasaribu of the Bandung Institute of Technology (ITB) said GIIAS 2025’s main draw was the array of new and innovative cars, creating strong potential to boost sales.
“GIIAS 2025 has significant potential to become a momentum for improving car sales, thanks to the arrival of many new brands and launches of innovative models that consumers want—especially HEVs and BEVs in the mid-price segment, Rp200 million–Rp400 million,” he said.
The atmosphere at GIIAS mirrored national trends: interest in electric vehicles is strengthening. Nearly every booth featured electrified models—battery electric vehicles (BEVs), hybrids, and plug-in hybrids.
This year, Chinese brands were more dominant. Beyond ready-to-market EVs, they showed off prototypes that looked straight out of science fiction—from Xpeng’s flying car to the global debut of Chery’s new sub-brand, Lepas. Meanwhile, brands like BYD, Jetour, and Wuling competed with advanced cabins, compact designs, and technology increasingly attractive to the market.
Offering everything from tiny hatchbacks to electric commercial vehicles, the exhibition underscored that Indonesia’s era of electrification is already at the doorstep.