The annual Gaikindo Indonesia International Auto Show (GIIAS) 2025 officially ended yesterday, Sunday (3/8/2025). Provisional data shows that hybrid cars were the best sellers during this 10-day exhibition.
Astra Financial reported that 76% of its financing was forhybrid cars. It has financed 1,181 units of electrified cars with an increase in disbursement of Rp575 billion.
"We see great potential in financing electric vehicles, especially for the hybrid electrical vehicle (HEV) segment. The presence of financial services from Astra Financial can provide convenience for consumers, especially visitors to GIIAS this year," said Tan Chian Hok, Project Director of Astra Financial GIIAS, in a press release.
He also added that from January to June 2025, Astra Financial has disbursed Rp 2.5 trillion for hybrid car financing.
Hybrid cars are indeed an attractive option. With just one full tank, the Toyota Kijang Innova Zenix Hybrid can travel as far as 1,200 km.
So, Astra Financial has a special program for visitors who want to buy Toyota Innova Zenix during the exhibition. Purchases through Astra Credit Company (ACC) and Toyota Astra Financial (TAF) financing will get a special interest rate of 2.3% with a tenor of 1 year to 3 years.
It's only natural that many people wait for an exhibition like GIIAS to buy a car. Compared to normal scheme purchases, buyers can save up to Rp 31.5 million.
At GIIAS 2025, Astra Financial comes with One Stop Financial Solution services to facilitate financial services from financing to digital transactions. They are present through nine business units. Namely, FIF Group, ACC, TAF, Astra Insurance, Astra Life, AstraPay, Saqu Bank, SEVA, and MOXA.
Chairman of the Indonesian Finance Companies Association (APPI), Suwandi Wiratno, called GIIAS a big promotional event for the automotive industry. "There they invite the public, introduce new models and technologies, and offer various purchase promos," Suwandi said when contacted by telephone, Sunday (20/7/2025).
Suwandi explained that during the exhibition there are usually many attractive promo offers, including discounts and credit programs. He considers GIIAS to be a moment that people use to buy new vehicles with the best deals.
"When the exhibition is over, maybe the price will return to normal, or the promos," he said.
Boost sales
The smooth running of the GIIAS event also raised hopes for the car industry. Gaikindo Chairman Yohannes Nangoi revealed that the Indonesian automotive industry will be able to survive and grow.
"Currently, the Indonesian automotive industry still has the opportunity to continue to grow as long as it is optimistic, careful, vigilant and rational. One of the efforts is to maintain and encourage market demand, both domestic and international," he said in an official release.
Automotive observer from the Bandung Institute of Technology (ITB), Yannes Martinus Pasaribu, believes that GIIAS 2025 has the main allure of new and innovative cars, so it has great potential to boost car sales.
"GIIAS 2025 has great potential to become a momentum for increased car sales, especially thanks to the presence of many new brands and the launch of innovative models that consumers are interested in. Especially hybrid electric vehicles (HEV) and BEV in the middle price segment, Rp 200 million-Rp 400 million," he said.
The atmosphere at GIIAS seems to mirror a national trend: interest in electric vehicles is growing. Almost every booth had electrified models, whether battery electric vehicle (BEV), hybrid, or plug-in hybrid.
This year, the dominance of Chinese brands is even more pronounced. Not only did they bring ready-made EV models, they also showed off prototypes that looked like they came out of a science fiction movie. There was the Xpeng flying car to the global debut of Chery's sub-brand Lepas. Meanwhile, brands like BYD, Jetour, and Wuling compete to offer sophisticated cabins, compact designs, and technologies that are increasingly appealing to the market.
Presenting a wide range of options - from small hatchbacks to electric commercial vehicles - the exhibition emphasized that the era of electrification in Indonesia is on the horizon.
