In the midst of sluggish retail or direct-to-consumer sales of new cars, a number of vehicle brands have recorded an increase in sales by 2025. Take BYD and Chery. People are interested in feature-packed cars that are more affordable.
In general, new car sales to consumers have been declining in recent years. After the pandemic, retail car sales recovered and reached the 1 million unit sales mark in 2022. After that, retail sales slowly declined.
In 2025, Gaikindo targets car sales to reach 900,000 units. This target is slightly higher than the realization of car sales in 2024 which was 889,680 units.
However, sales until the first semester of this year only reached 390,467 units (43 percent). That number is down 9.7 percent compared to the same period in 2024.
Some car brands whose sales fell include Toyota (-9.8 percent), Daihatsu (-25.4 percent), Honda (-24.2 percent), Suzuki (-20.5 percent), and Wuling (-25.9 percent).
However, there were other brands whose sales increased. Namely, BYD cars from 1,596 units to 13,705 units (758.7 percent) and Chery cars from 3,887 units to 10,283 units (164.5 percent).
