The development of technology has led to the innovation of various food and beverage products. Various unique products are a way to attract consumers.

Met at the SIAL InterFood 2025 Exhibition, Neysa Valeria, founder of Havilla Tea, explained that it focuses on premium teas from various regions in Indonesia, with three main categories: single origin, blended, and herbal.

Established since 2014, Havilla Tea has more than 30 tea variants, of which more than 20 were showcased at this year's InterFood event. "The goal is for good quality Indonesian teas to be recognized and appreciated by more people," said Neysa.

In the production process, Havilla Tea curates a variety of quality teas from various gardens in Indonesia. Most of the ingredients come from West Java, followed by Central Java through the assisted garden in Pekalongan, as well as from Banten and Sumatra. "About 90% of our raw materials come from within the country. The only thing is the flowers, not all of which are available here," he said.

Product distribution is done centrally from the main office in Bandung, with the market now reaching almost all parts of Indonesia. In addition to customers in Jakarta and Java, Havilla products are also in demand in Bali, Lombok and Sulawesi. In the global market, Havilla has supplied tea to a number of clients in New York, Hong Kong, Singapore and Malaysia, as well as making limited shipments to Australia and Thailand.

To expand its market, Havilla relies on digital technology and various promotional activities. The company is active on marketplaces and online sites, and regularly launches new products following a certain momentum.

In addition, Havilla also received export assistance through the ASIK Culinary program from the Ministry of Creative Economy, which she believes helped strengthen business readiness in foreign markets. Neysa said the program had a real impact because participants were directly involved in export practices.

Product innovation is also an important part of Havilla's strategy. This year, Havilla launched the "Nostalgia Senja" tea variant inspired by childhood memories of enjoying tea in the afternoon. "We made this tea because many people said that the taste reminds them of the moment when their mother prepared wet cakes in the afternoon while drinking tea," said Neysa. 

In addition to this innovation, Havilla has also collaborated across industries, one of which has been with Eudia Home since 2021 to create a tea-scented air freshener that is sold in pairs with its tea products. Nesya said this collaboration still continues today and has become one of the most sought-after products ahead of the year-end celebrations.

From the processed food sector, Bandung-based brand Battenberg Tiga Indonesia showcases healthy brownie products made from local ingredients. Established in late 2021, the business started from the growing demand for gluten- and dairy-free foods among children and young families. "We see that many children under five are allergic to cow's milk and its derivatives, so we need a more allergy-friendly alternative," said Battenberg's Chief Operating Officer, Nuraini Wulandari.

Wulan explained that Battenberg Tiga is developing brownies made from cassava and corn flour, with plans to add sago from Papua. All ingredients are formulated under the Taste of Indonesia concept to highlight local flavors with global quality. Battenberg is now in high demand in Bali, which is the main market as well as a bridge to overseas buyers in Canada, the United States and Switzerland.

Wulan added that the market expansion strategy is carried out through digital promotions and customer recommendations. Distribution is managed by one main partner who holds the Jakarta and Bali areas to maintain product consistency. Battenberg Tiga is also active in the marketplace and supplies products to modern trade chains such as SESA Organic Store and Growell Whole Foods in Jakarta.

In maintaining supply quality, Wulan emphasizes the importance of collaboration with local cooperatives and SMEs, including coconut sugar suppliers in Purwokerto. This collaboration ensures that raw materials have gone through a sorting and certification process before being used. Collaboration with verified partners is part of Battenberg Tiga's strategy to maintain quality standards and strengthen competitiveness in the global market.

From Surabaya, Parrot comes as one of the national chocolate manufacturers that has been established since 1995 under PT Multi Aneka Pangan Nusantara. The company produces various types of chocolate, ranging from compound, paste, mesis, to powder, with distribution covering the whole of Indonesia as well as overseas markets. "We produce all types of chocolate and distribute them nationally and export B2B," said Andry Jerry Setiawan, Assistant Manager Marketing Parrot.

Domestically, Parrot strengthens its distribution network in Jakarta and other major cities through various cake ingredient stores. The company also actively supports UMKM activities through a baking demo program that educates the use of chocolate as a raw material for processed products. According to Andry, this initiative helps introduce Parrot while encouraging small businesses to market value-added products.

To reach a wider market, Parrot utilizes local distributors in various regions and strengthens online sales channels. Their products have been exported to several countries such as the Philippines, China, and Dubai, with a focus on expanding the network in the Asian region. "The potential is still big, that's why we regularly participate in exhibitions like SIAL InterFood to increase brand awareness," said Jerry.

From the processed cheese industry, Prochiz was one of the brands participating in the exhibition. Established in 2013, the company produces processed cheese with the aim of enabling Indonesians to enjoy cheese at affordable prices. "In the past, the cheese segment was only accessible to some people, but we want all levels of society to be able to consume cheese," said Yohanes Sinaga, Prochiz's Key Account Executive. Since 2021, Prochiz has been under the Garuda Food Group and is now listed as the market leader in process cheese according to Kantar and Nielsen research.

Yohanes explained that Prochiz has a nationwide distribution network from Aceh to Papua. The company is also strengthening sales in the food service channel, which includes restaurants, cafes, and the frozen food industry, as demand for cheese-based products increases. To expand the market, Yohanes said, Prochiz uses a push and pull strategy by mobilizing distributors while strengthening digital promotions to make the brand better known.

In foreign markets, Prochiz has exported products to a number of ASEAN countries such as the Philippines and Thailand, and has begun exploring potential new markets in Africa. Yohanes said the expansion plan is still in the research and development stage to understand the character of the market. He added that the digital approach is an important part of expanding the reach. "E-commerce is all in, even TikTok social media," he said.