Amidst the slowdown in purchasing power, there is an increasing trend in sales of electric vehicles. This raises new hopes for the automotive industry to achieve positive performance targets this year.
Consumer interest is not only in hybrid electric vehicles (HEV). Vehicles with battery electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) types also attract electric vehicle enthusiasts.
Based on data from the Indonesian Automotive Industry Association (Gaikindo), vehicle sales in 2023 reached around 1 million units; falling to around 800,000 units in 2024. This decline in public purchasing interest in the automotive industry brings concerns about slowing industry growth this year.
Despite the slowdown in the automotive market, sales of electric cars such as HEVs, BEVs, and PHEVs are showing a promising trend. According to factory-to-dealer sales data(wholesale), total electric car sales amounted to 66,187 units in the first semester of 2025.
The percentage of sales of this type of vehicle grew by 17% in the first semester of this year. The growth in consumer interest in electric vehicles is consistent from year to year.
Sales of BEVs and PHEVs, in particular, are showing rapid growth. Total sales of BEVs and PHEVs in 2025 will reach 37,370 units, far exceeding the 2023 sales figure of only 17,179 units. This surge underscores the shifting preferences of consumers who are increasingly interested in electric vehicle technology.
On the other hand, interest in hybrid cars (HEVs) also remains strong, despite a slight decline in the 2025 sales data. With total sales of 28,817 units in 2025, the HEV segment is still a popular choice for many consumers. The stability of HEV sales shows that this type of vehicle still has a stable market, especially for those who are not fully ready to switch to pure electric cars.
Meanwhile, electric vehicle brands such as Wuling, BYD, and Denza in the first half of this year managed to lead the BEV and PHEV markets, with significant sales in 2025. Meanwhile, Toyota and Suzuki still dominate the HEV market.
The availability of new models at more affordable prices and increasingly sophisticated battery technology are the main driving factors behind this growth. The increasing trend is also supported by government and private infrastructure such as the expansion of SPKLU facilities and regulations for potential electric vehicle users.
