The 2025 Gaikindo Indonesia International Auto Show (GIIAS) automotive exhibition is considered to be a strategic momentum to encourage the growth of vehicle financing, especially cars. Finance companies take advantage of this event to introduce various credit programs, attractive promos, and ease of transactions to prospective buyers.
Chairman of the Indonesian Finance Companies Association (APPI), Suwandi Wiratno, called GIIAS a big promotional event for the automotive industry. "There they invite the public, introduce new models and technologies, and offer various purchase promos," Suwandi said when contacted by telephone, Sunday (20/7/2025).
Suwandi explained that during the exhibition there are usually many attractive promo offers, including discounts and credit programs. He considers GIIAS to be a moment that people use to buy new vehicles with the best deals.
"When the exhibition is over, maybe the price will return to normal, or the promos," he said.
Astra Financial is one of the main players in car financing at GIIAS 2025. As a platinum sponsor for the seventh time since 2018, Astra Financial presents integrated financial services through nine business units.
"Astra Financial's participation as a platinum sponsor of GIIAS 2025 this time is a form of our long-term commitment in supporting the national automotive industry," said Astra's Vice President Director in charge of Astra Financial, Rudy Chen, in a press release. This year, they are present in four cities, namely Tangerang, Surabaya, Semarang, and Bandung.
Car financing programs are the main focus of Astra Financial at GIIAS 2025. Astra Credit Companies (ACC) and Toyota Astra Financial Services (TAF) offer loan interest rates from 2.3 percent for tenors of 1 year to 3 years, and 4.5 percent for tenors of 4 years to 5 years.
Customers can also get up to 6 percent cashback through Saqu Bank's Kunci Dana feature, provided they save for a minimum of three months. This promo is valid for car purchases from various segments and brands, including sedans, city cars, hatchbacks, SUVs, MPVs, hybrid cars, and electric vehicles (EVs).
In addition, SEVA launched the "That Easy GIIAS Business" program with an Instant Approval feature that allows credit applications to be approved in just 30 minutes. Buyers can also get cashback of up to Rp1.8 million for transactions through SEVA during the exhibition.
Astra Financial also collaborates with OLXmobbi as an official trade-in partner, offering cashback of up to Rp6.8 million.
According to Suwandi, various financing companies at GIIAS will most likely launch special strategies to reach the market more effectively. "They will have special packages with their dealers," he said.
He added that each company has a different target market, including EV financing, to energy-efficient and affordable cars, aka Low Cost Green Car (LCGC).
On the other hand, Suwandi believes that the current market condition is still overshadowed by weakening purchasing power. Suwandi said that many people have been affected by layoffs, so cars are not yet a top priority.
He said the economic situation has not improved because people's income has decreased. "We hope that with GIIAS we can measure whether people actually have money or not?" he said.
GIIAS is also an important tool to evaluate financing trends. Suwandi said this event could be a kind of "wave check" for industry players. He did not deny that financing companies are increasingly dependent on big exhibition moments such as GIIAS.
"Moments like this will indeed be better for us, the term is hooking," he said.
