Savoria Group, part of the Djarum business group, has officially acquired the SariWangi tea business. This acquisition is expected to be a strategic move that affirms the company's long-term commitment to strengthening the national tea industry while promoting the growth of this legendary Indonesian brand.
For Savoria Group, the takeover of SariWangi is not merely viewed as a corporate transaction, but as an important momentum for strengthening the national tea industry.
This is because the SariWangi brand has been part of the daily lives of Indonesians for decades, so its sustainability and development have strategic value for the domestic food and beverage industry ecosystem.
"As a food and beverage business entity with strong roots in Indonesia, Savoria Group considers a deep understanding of local tastes, traditions, and domestic market dynamics to be fundamental aspects in fostering and developing heritage brands such as SariWangi," said Savoria Group CEO Ihsan Mulia Putri in a written statement on Tuesday (1/13/2026).
Through this acquisition, Ihsan expressed his commitment to supporting the national business ecosystem, strengthening local industries, and ensuring that the economic value generated by this iconic brand contributes to Indonesia's economic development.
"The acquisition of SariWangi also marks a new chapter in Savoria Group's growth journey. This step will strengthen the company's portfolio, which currently spans various product categories, including coffee, milk, isotonic drinks, candy, and pastries," he explained.
In the next two months, as the transaction is completed, SariWangi will officially join and strengthen Savoria Group's portfolio of leading brands alongside Kopi Tubruk Gadjah, Caffino, MilkLife, HydroPlus, FOX'S candy, and 5Days croissant.
Savoria Group is optimistic about the long-term growth prospects of the tea bag category. The company believes that SariWangi has a unique position and a strong central role in Indonesian households. An aggressive product development strategy, a deep understanding of domestic consumers, and the support of a national distribution network are said to be key factors in bringing SariWangi to its next stage of growth. In addition, Savoria Group emphasized the implementation of a disciplined and long-term corporate governance foundation to drive sustainable business growth. "Commitment to product quality is also a major concern, through a strict quality control system, consistent raw material procurement practices, and manufacturing excellence," added Ihsan.
Currently, Savoria Group operates a number of manufacturing facilities in various regions of Indonesia. These operations are supported by an extensive national distribution network, enabling reliable product coverage in both urban and rural areas. Outside the domestic market, Savoria Group also has the capability to export its brands to around 50 global markets. With experience across food and beverage categories and an efficient supply chain, Ihsan said that his company is ready to take SariWangi to the next level through innovation, operational excellence, and deeper engagement with consumers. "SariWangi is a brand that has a place in the hearts of the Indonesian people," he said. With this action, Ihsan admitted that he would focus on developing a variety of tea products to attract both loyal consumers and new consumers. "We will ensure that SariWangi continues to grow while respecting its rich heritage," he said.
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For your information, PT Unilever Indonesia Tbk (UNVR) previously announced the divestment of its SariWangi tea business to PT Savoria Kreasi Rasa, a local FMCG company affiliated with the Djarum Group. The corporate action was marked by the signing of a Business Transfer Agreement (BTA) on Tuesday, January 6, 2026. In its disclosure, Unilever stated that the transaction value of the tea business divestment reached Rp1.5 trillion excluding taxes. PT Savoria Kreasi Rasa is confirmed to have no direct affiliation with Unilever Indonesia. President Director of Unilever Indonesia, Benjie Yap, stated that this divestment is believed to have a positive impact on the future development of the SariWangi brand, while strengthening the company's business focus. "We are confident that this transaction will strengthen SariWangi's business position for the next phase of growth. This step also sharpens Unilever Indonesia's focus on key segments with higher growth potential and reaffirms our commitment to creating sustainable value for shareholders," said Benjie Yap. Unilever targets to complete this transaction in the first half of 2026, once all closing conditions are met.
